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| Title | PAPERS FROM THE 690000 A.A.A.A. REGION CONVENTIONS HOW AN AGENCY BUILDS A BRAND -- THE VIRGINIA SLIMS STORY |
|---|---|
| Organization Author | AMERICAN ASSN OF ADVERTISING AGENCI |
| Person Authors | MARTINEAU,P |
| Document Date | 19700000 |
| Document Type | BRPL, BRAND PLAN ; PHOT, PHOTOGRAPH; PROM, PROMOTIONAL MATERIAL |
| Bates Number |
1002430029/0059
|
| Collection | Philip Morris |
| Pages | 31 |
| Organizations Mentioned | AMERICAN ASSN OF ADVERTISING AGENCI; AMER, AMERICAN TOBACCO; DICK MILLER STUDIO; EBONY |
| Persons Mentioned | BURNETT,L; LANDOR,W |
| Brands | BENSON & HEDGES; KENT; KOOL; MARLBORO; PALL MALL; SALEM; SILVA THINS; VICEROY; VIRGINIA SLIMS; WINSTON |
| File Number | 1002430029/1002430080/VIRGINIA SLIMS 69 INTL MONTHLY RSCH GRAY 385 35A-27 VIRGINIA SLIMS 69 |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R2-039; STMN/R3-014 |
| Area | INT'L MARKETING & RESEARCH/CARLSTADT |
| Site | N116 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| TID | efc64e00 |
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